“Fun with FUsioN”
Good free marketing. Taking your own marketing into your own hands. Fusion is not just to create more income.
No need for expensive equipment and software.
Editing doesnt have to take forever.
Show "behind the scenes" of your shoots...to allow your clients more access to you.
Fusion is a word that dates back to the 14th century that means a merging of diverse, distinct, or separate elements into a unified whole.
For us, photographers, the word FUN stands out most to us when talking about fusion. Fusion is the combining of photography and video.
Slideshow is one of the greatest ways for photographers to share their images. With the rapid turnover of technological advances and video becoming much more accessible, creating "FUsioN" slideshows are easier than ever.
Lindsey and I have been working the past two years to incorporate this new medium into our work. With our knowledge for photography, along with the equipment that we already have, we're on the road to becoming "film makers". Though, it may appear relatively easy, there is, most certainly, a learning curve. Let's just say, that with every project that we do we learn something new every time. We have spent countless hours figuring out the possible pitfalls with capturing great video.
I almost forgot to mention- we shot our video footage the same exact time we're shooting our still shots. Crazy, right? Well, it can definitely be done- it just takes some discipline.
We have worked to form a system in which we can get both great still shots and beautiful video footage. Managing both is not an easy task- but, trust me, it CAN be done! Along the way, Lindsey and I will share some of the "tips and tricks" that we have picked up.
So, you ask, what do you do after we finish getting our beautiful footage?
Editing,editing, and more editing.
Video editing does sound painful, and to be completely honest, it CAN be. But, it doesn't HAVE to be!
We use the programs, Imovie and Animoto, to create our videos. Though, the programs can appear intimidating, they're really a piece of cake, and a good one at that! We'll walk you through our workflow, show you lots of shortcuts, and some of the keys to making a masterpiece. We also want to show you how to incorporate using CS4 while working on your videos. We'll show you how to conglomerate the techniques you already know with some new ones of our own.
Despite making beautiful videos, there are other perks to this "FUsioN" process. We will discuss how video can be used as a great marketing piece for your studio. We all know that in our business it's all about personality! People love feeling like they can connect to you and your work. With the web leading the way in communication it is important to make your website really stand out. Short videos are a perfect way to add that missing ingredient to prevent your website from becoming stale. Videos are the key to reaching that "You Tube" generation while being able to showcase your products and personality.
Oh, I almost forgot to mention, there is another tiny perk to "FUsioN". MORE MONEY! Yeah, I know you all want to hear about that!
With that now said, please, join us for an evening of fun filled fusion learning. We will show you everything from the gear we use, to our workflow, to quick, easy steps to guaranteed success.
Rochester NY 2/24 @ Erich Camping's studio:
250 Goodman Street North, Rochester, NY 14607
(585) 226-1115